01What you need
- A LiveAds workspace: open a new one or sign in. Plans are on the Pricing page.
- In Meta, an admin or advertiser role on the ad accounts you want to manage, and access to the Pages your ads run from.
- If the ad accounts belong to a business portfolio, a role there that lets you manage them.
02Connect a Meta profile
- In the console, open Sources and press Connect Meta account.
- Meta’s window opens. Press Continue with Facebook and sign in to Facebook there - LiveAds never sees the password.
- Tick the business portfolios, ad accounts and Pages LiveAds may use. Assets from several portfolios can be selected.
- Review the permissions listed below and confirm. Meta sends you back to LiveAds.
- LiveAds loads the assets; within a minute they appear in the Ad accounts tab of Sources.
Each person on the team connects their own Meta profile. Never share someone else’s login.
03Permissions for ads and reports
Used by Sources, Studio, Ads, Reports, Pulse and Autopilot.
| Permission | What it is for | Section |
|---|---|---|
public_profile | Identify the person who connects their Meta business assets to LiveAds (name and app-scoped ID). | Sources |
ads_management | Create paused campaigns, ad sets and ads, upload creatives, and pause, activate or change budgets of ads the user manages. | Studio, Ads, Autopilot |
ads_read | Read campaign structure and performance insights to show reports and evaluate the user's automated rules. | Pulse, Reports, Autopilot |
business_management | List the business portfolios the user belongs to and the ad accounts and Pages owned by them. | Sources |
pages_show_list | Show the Pages the user manages so they can pick the Page that will run the ads. | Sources, Studio |
pages_read_engagement | Read Page details and posts used as ad creatives, and engagement on those posts. | Studio, Inbox |
pages_manage_ads | Create ads that run on behalf of the selected Page. | Studio |
05Map of the console
| Section | Address | What it does |
|---|---|---|
| Pulse | /console/ | Today at a glance: spend, results, what is on air, what needs you. |
| Ads | /console/ads | The campaign tree with metrics, statuses and budgets you can change in place. |
| Studio | /console/studio | Bulk launch: one brief becomes a full campaign structure, created paused. |
| Reports | /console/reports | Performance by account, campaign, ad set or ad, with charts and CSV export. |
| Autopilot | /console/autopilot | Rules that watch metrics and pause, activate or resize budgets on schedule. |
| Inbox | /console/inbox | Comments under ads and Page posts: hide, delete, reply as the Page, filter automatically. |
| Sources | /console/sources | Meta profiles of your team, business portfolios, ad accounts and Pages, with tags. |
| Workspace | /console/workspace | Members, invites, teams and access grants, settings and plan. |
06What LiveAds never asks for
- Your Facebook password, two-factor codes, cookies or browser sessions.
- Access tokens copied from Ads Manager or any other tool.
- Permissions that no LiveAds section uses.
If anyone asks for these in the name of LiveAds, send nothing and write to [email protected].
07Change or remove access
- Add or remove assets: press Connect Meta account again and change the selection in Meta’s window.
- Refresh: in Sources, sync the profile to pull in new ad accounts and Pages.
- Disconnect: press Disconnect and delete data. LiveAds revokes its permissions and deletes data received from Meta within 30 days.
- From Facebook: remove LiveAds under Business Integrations. Step by step on the Data deletion page.
08Give the team access
In Workspace, invite people by email. Owners and admins see everything. A member gets access to a tag, a profile, an ad account or a Page - to view or to manage - personally or through a team. An invitation is valid for seven days and works once.
04Permissions for comments
Used only by Inbox, where you read and moderate comments under your ads and Page posts.
pages_read_user_contentpages_manage_engagementpages_manage_metadata